The 28 principles of attraction

Attraction isn't about luck or charm - it's about alignment. In his book, The Portable Coach, Thomas Leonard lays out a bold, practical framework for creating a life so compelling that success and opportunity are naturally drawn to it.

Here is the list of foundational principles of attraction, as Leonard saw them, with a particular thematic emphasis on clarity, integrity, simplicity, and energy.

When these elements are in place, attraction becomes less of a mystery and more of a system: one you can deliberately design.

1. Become incredibly selfish

Without you, there is nothing, and attraction isn't possible.

2. Unhook yourself from the future

Attraction works in the present, not in the future.

3. Overrespond to every event

By over-responding instead of overreacting, you evolve, which is very attractive.

4. Build a super-reserve in every area

Having enough is not nearly enough for you to be irresistibly attractive.

5. Add value just for the joy of it

When you add value because you enjoy it, people are naturally attracted to you.

6. Affect others profoundly

The more you touch others, the more attractive you'll become.

7. Market your talents shamelessly

If you're embarrassed about what you do well, you won't be very attractive.

8. Become irresistibly attractive to yourself

How can you attract others if you don't feel irresistibly attractive to you?

9. Get a fulfilling life, not just an impressive lifestyle

A great life is attractive; a lifestyle is usually seductive.

10. Deliver twice what you promise

When you consistently deliver more than was expected, new customers are drawn to you.

11. Create a vacuum that pulls you forward

Being pulled forward is attractive; pushing forward is not.

12. Eliminate delay

Time is expensive and thus is very unattractive.

13. Get your personal needs met, once and for all

If you have unmet needs, you'll attract others in the same position.

14. Thrive on the details

Subtleties, details and nuances are more attractive than the obvious.

15. Tolerate nothing

When you put up with something, it costs you. Costs are expensive and thus unattractive.

16. Show others how to please you

Don't make them guess.

17. Endorse your worst weaknesses

When you can accept and honor the worst part of yourself, you are more accepting of others.

18. Sensitize yourself

The more you feel, the more you'll notice and respond to the many opportunities in the present.

19. Perfect your environment

The attraction OS is a sophisticated system that requires a first-class environment.

20. Develop more character than you need

Integrity is not enough to become irresistibly attractive.

21. See how perfect the present really is

Especially when it is clearly not.

22. Become unconditionally constructive

High levels of respect are very attractive.

23. Orient exclusively around your values

When you spend your days doing what fulfills you, you are attractive.

24. Simplify everything

Abandoning the non-essentials leaves more room for you to attract.

25. Master your craft

Being the best at what you do is the easiest way to become successful.

26. Recognize and tell the truth

The truth is the most attractive thing of all, but it requires skills and awareness.

27. Have a vision

When you can see what's coming, you don't need to create a future.

28. Be more human

When you are genuine, you are attractive.